Umm, Integration

I don't usually listen to commercial radio, because why would you? - but finding , myself sans iPod I was listening this morning. They were doing a bit about remembering the names of ypur coworkers - people you occasionally deal with and always need help from but who don't enter your sociality. The hosts had been around and met everyone the day before and now had a 'pop quiz.'

They had a girl, the last one. Make conversation: 'Where do you work?'
'In - oh, don't say it?' - she broke off responding to signs from someone off-mike - 'Ok, ummm integration.'

What do you think umm stood for? Racial integration? That would be quite a useful work area for a popular radio station to have. Mathematical integration? Probably not. Gender or other minority integration? No.

I bet it was product integration, and you don't say that out loud because this radio station is like the domesticated warren in Watership down. There's some things we don't talk about. The not very hilarious hyuckster's of the morning show are, in the end, some money's way of making some more money.

It's not wrong to have that role - most people do. It is a bit wrong to hide it, and if you want to hide it that should be your cue that it is a bit wrong.

(Of course, given the station, minority integration might actually hurt their audience figures more, so I can't be sure.)

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